Friday, June 22, 2012
Fiat Banks on Spicy Abarth 500 Spot, Gives it the Pop-Up Treatment
Why stop when you have a good thing going? And with some 2.2 million views on Fiat's official Youtube channel alone, we'd say the company's 500 Abarth Seduction clip starring Romanian hottie Catrinel Menghia, has been a very successful communication tool for the Italians.
Now, less than a month after the original digital spot made its internet debut, Fiat has released a so-called "pop-up" version by VH1 that incorporates some fun facts about the clip and the two protagonists that will run through the end of December.