Thursday, June 21, 2012
Updated 2013 Honda Civic Coming Late Next Year, Company Says it Expects to Improve Sales
With less than two weeks to go before the year’s end, we can safely say that one of the biggest disappointments of 2011 was the ninth generation of Honda’s U.S.-market Civic. Launched in April as a 2012 year model, the new Civic was criticized for its drop in quality and was even removed from Consumer Reports’ “Recommended” list.
Honda Motor CEO Takanobu Ito took personal responsibility for the new Civic's poor performance. And now, the company's executives confirm earlier reports that Honda is rushing back to the drawing board much earlier than originally anticipated.