Friday, June 22, 2012
Toyota Considers Making More Lexus Cars in North America
The forces of nature aren’t the only ones conspiring against Japanese carmakers, and Toyota in particular, this year. The strong yen, which in the past six months alone has risen by 9% compared to the U.S. dollar, is seriously hurting Toyota's profitability.
Pushing its suppliers hard to minimize their costs, or finding alternative partners, is one of the measures taken by the biggest Japanese carmaker. Moving more of its production out of Japan to more cost-efficient plants in other countries is t.
The weak dollar is making manufacturing in the U.S. increasingly more attractive, allowing for more competitive prices and higher profit margin – to the point that U.S.-made Camrys will be exported to South Korea.