Thursday, June 21, 2012
Supplier Issue Forces GM to Halt Chevy Cruze Production in Ohio
While models like the Corvette or the Camaro usually make the headlines with their performance numbers, looks or Nürburgring lap times, “bread and butter” models that sell in high volumes are those that matter the most to companies like General Motors.
The Cruze, which has sold more than a million units less than two years after its global launch and is currently the second-best-selling small car in the U.S. trailing the Toyota Corolla by 4,000 units, is a prime example.
That’s why halting production on Monday at GM’s Lordstown, Ohio plant where the Cruze is manufactured, must have been quite a blow for the Detroit company.