
According to Motor Trend's newly appointed editor-in-chief Ed Loh who spoke to Subaru representatives during the first media drive of the 2013 BRZ in Japan, the rear wheel drive sports coupe will be available in the States in two flavors, the Premium and the Limited, and similar pricing to the Impreza WRX.
Subaru's people told Loh that they estimate the base BRZ Premium to start in the States from around US$24,000 (€17,900), and the better equipped BRZ Limited from approximately US$27,000 (€20,150).

The current 2012 Mazda MX-5 Miata with a 167HP 2.0L engine stickers for US$23,190 (€17,300) while the 2011 RX-8 with a 232HP rotary unit for US$26,795 (€20,000).
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