Thursday, June 21, 2012

New Hyundai i-oniq Concept Going Geneva, Foretells Future Design Direction

Hyundai has rolled out a teaser sketch of a new concept car named 'i-oniq' that will be revealed in a world premiere at the 2012 Geneva Motor Show in March. Designed and developed at the company’s European R&D centre in Rüsselsheim, Germany, the i-oniq concept is said to preview the next evolution of Hyundai's ‘fluidic sculpture’ form language, which is featured on the brand's recent production models like the Sonata, the i40 and the Veloster.
Thomas Bürkle, Hyundai’s European Chief Designer described the new design language thusly: “Two strong arched curves define the silhouette of i-oniq, creating a playful contrast between the sharp character lines and soft but muscular features.”
Hyundai said that it would reveal more information as well as pictures on its new design concept in the forthcoming weeks.


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