Friday, June 22, 2012
Media Headlines Reduce Demand for Volt, Coolant May be the Cause of Battery Fires
Despite handling the Chevrolet Volt fire-risk issue brightly going to great lengths to dispel current owners’ fears and satisfy them, media headlines seem to have taken their toll on the extended range EV's sales after all.
According to CNW Marketing president Art Spinella, a new survey conducted by his research company reveals “a decline in the consideration of the GM vehicle”.
The study shows that the number of early adopters “Likely” or “Very Likely” to buy a Volt between July and December decreased by 20.5% after the fire reports, a percentage that was double among the general public. Electric vehicle enthusiasts are the only ones not affected by the reports, yet analysts expect the Volt to will miss its 2011 sales target by around 20%.