Thursday, June 21, 2012
Infiniti’s Mercedes A-Class-based Compact Model to be Built by Magna Steyr
Carlos Ghosn, CEO of Japan’s second biggest automaker, wants Nissan's luxury brand, Infiniti, to have a 10 percent share in the premium segment, which amounts to 500,000 units.
The “Power 88” plan that Ghosn revealed last June calls for the rapid expansion of Infiniti, which is an established player in the U.S. market but almost non-existent in Europe: in 2010 it sold 4,500 units, a tenth of BMW’s January 45,000 sales…
Back in August, we revealed that Infiniti was preparing a small, entry-level premium model to compete with the likes of Audi’s A3 and BMW’s 1-Series, and that it would use another premium carmaker’s help: Mercedes Benz and its newly developed MFA platform employed by the 2012 A-Class.