Even though Europe is experiencing economic instability, Ford saw its year-to-date sales from January to November in the 51 European markets increase by 2.5 per cent, or 35,500 units, to 1,451,000 cars. In November sales in these markets dropped by one per cent, or 1,300 units, to 123,700 vehicles. While overall sales in Ford’s traditional 19 European markets fell in November by 4.4 per cent to 95,700 units compared to the same month last year, the Blue Oval increased its market share in five of these markets as well as Turkey, Russia and Romania.
Ford warned European decision makers to act swiftly as the economic situation is getting worse.
“We’re pleased that we continue to see strong demand for new products like the Focus and C-MAX, and have been able to take advantage of growth opportunities in Germany and key Eastern European markets”, said Roelant de Waard, vice president, Marketing, Sales and Services, Ford of Europe.
“But the overall market in Europe remains challenging as consumer confidence has been dampened by the economic turmoil in the region. We urge decision makers to move quickly and decisively, even if the actions are painful in the short term, to begin reducing volatility in the markets and rebuilding consumer and market confidence,” de Waard added.