Thursday, June 21, 2012
Ford Designs a Greener Sleigh Concept for Santa Claus
Ford's UK division is dreaming of a green Christmas this year as the company's designers took some time off from their regular schedule to reinvent Santa Claus' sleigh and bring it to the 21st century.
The first thing you'll notice about Santa's new ride is the absence of Dasher, Dancer, Prancer, Vixen, Comet, Cupid, Donner, Blitzen and of course Rudolph, as the nine reindeers have given their place to a gasoline engine and in particular Ford's new 1.0-litre EcoBoost three-cylinder unit.
And all for good reason, as Ford car designer Paul Wraith, explains: “They may look cute, but Santa’s team of nine reindeer create a staggering 214,670 tons of CO2 equivalent emissions each year, so something had to be done to help him re-discover his greener roots."