Thursday, June 21, 2012
BMW Reveals New "Eclipse" Media Campaign for the 2013 6-Series Gran Coupe
Despite the fact that the 6-Series Grand Coupe’s world premiere will take place in March at the Geneva Motor Show and the first cars won't be arriving in showrooms until next summer, BMW has already readied a media campaign for its spanking new sports saloon.
The global campaign, which will launch in print and TV media in the second quarter of 2012, features a total eclipse of the sun as the central theme and the motto “Beauty. Revealed”.