Bah, Humbug! Are Holiday Car Ads as Effective as Automakers Think?
Tis the holiday season and all consumer goods manufacturers are looking for ways to draw clients to their products. Carmakers are not an exception, of course, and a common theme is the usual holiday gift-wrapped-present. Advertising evaluation firm Ace Metrix, though, reveals in its latest report that the hype automakers wish to create with these kinds of ads doesn’t really materialize. In fact, they may have the exact opposite effect. .