The new Peugeot 408 marks a new offensive brand in the market for global automakers. Despite being present in the Chinese market in five years only, Peugeot has sold more than 410,000 vehicles in 2009. This represents a growth of 44% of sales compared to 2008.
After a good performance of the M1 segment of the successful 307 sedan and 307 of the notch-back, of which 3,522,800 were produced in the world, Peugeot is now just starting to legitimately offensive to the Chinese market with its new Peugeot 408
This prestigious new saloon tailored to serve the Chinese market, strengthening provide the Dong Feng Peugeot M1 segment of the product that represents more than 45% of the total market.
In this way, the new Peugeot 408 will Marque Leone to increase sales volumes by over 30% in 2010 compared to 2009 and, therefore, expected to increase twice the pace of the market.
This low profile of the three boxes architecture exhibition was designed and developed jointly by Peugeot style teams in Europe and China, and has three objectives: to embody the brand of modernity, safety and the guarantee to offer maximum interior space none .
408 The name follows the logic of the traditional lion brand name. Figure 4 refers to the size of the car (4.68 m) and its position in the living of the average family of luxury. 0 means the middle of the Peugeot brand, while 8 expresses the generation of vehicles.
With this name, of course Peugeot 408 is set up in the current Peugeot range and is the precursor of the series 8, the new generation of vehicles to be launched in the Chinese market.
The Dong Feng Peugeot 408 is the result of work of the joint venture between PSA Peugeot Citroën and the Chinese group DFM. The car is produced at the factory in Wuhan in Hubei Province in China. That is well positioned to become one of the reference vehicle market with annual sales target of 100,000 units.