By 2010 Australian International Motor Show in Sydney, Mazda reveals all-new Mazda BT-50, which means a new direction in the utility segment. It was developed as an "active lifestyle vehicle," and aims to further broaden the appeal of a service to users of traditional business to a wide range of clients, including families and hedonists.
Current BT-50 is the only Mazda's range of services to the utility segment. It has set up a utility tonne, which has won numerous awards and gained a strong following throughout the world. In developing the new model, Mazda to expand the appeal to customers who lead active lifestyles and have needs that can not be reached by traditional services companies. It provides all the necessary functions for business cars to combine a family so pleasant to use, and active customers in Australia and Europe, is the perfect answer to all types of outdoor recreation. Thus, the new BT-50 was developed to meet the diverse needs of customers in all markets.
To ensure that these objectives have been met, the new Mazda BT-50 was developed under the slogan "Active Lifestyle Vehicle." The result is a utility that provides a unique value, has a refined and expressive style, a comfortable cabin, high quality, smooth ride with the feel of a passenger car, sport safety and the environment and traffic, and driving the dynamic response, which reflect the DNA of Mazda Performance.
Design: "Beast sophisticated"
We wanted to design a truck, car enthusiasts would be very happy and proud to own. We have struck a unique and expressive style that people find desirable, and we also wanted to keep it strong and reliable. This led us to define the concept of design "sophisticated beast."
As Ryo Yanagisawa, chief designer of the new BT-50, explains. "Message of the Mazda Zoom-Zoom, which refers to the emotion of motion first experienced as a child with the new Mazda BT-50, which aimed to express this emotion through design and was based in large part of several "movements" in the world around us. For example, there was a picture of a lion. It looked like a magnificent predator with all his muscles bunch up as if ready to pounce on its prey His nerves were stretched ready to strike his hair and a strong, masculine face which seemed to say. "I'm proud of the king of the beasts in the profile, this lion seems to be both smart and powerful. I really wanted the design of the trucks in this type of project the image. This kind of inspiration has been the basis of emotional design that we worked so hard to get the new BT-50. "
Exterior - Inspired Design and taxation
Without diminishing the strength or degree of functionality, we wanted to give out the brand new Mazda BT-50 sports design, filled with movement, which would make people immediately want to get in and drive. The clean lines will look with pride owners.
The car finally has a beauty and individuality that are instantly recognizable from all angles, even up to 100 feet away.
proportions dynamic wedge evoke the image of a large carnivore attacking unwary prey. This is different from all other public services.
Casting away from the traditional boxy image utility, a sporty and dynamic, are consistent with other Mazda car lineup.
Moreover, the evolution of traditional fenders Mazda prominent, muscular lines flow from the wings along the sides of the body.
A front bumper with a bold, overwhelming presence and rear single
Mazda family face the five-point scale, is also an expression evolved more impressive, with headlights and a chrome strip forming a large pentagon.
The lights are bold boomerang shape, to develop the details and functional beauty.
A first in the segment - the taillights are stretched horizontally to reach the corners and across the tailgate for a sporty and elegant from the back, which is a luxury SUV.
Interior Design - Sports and personal space
We wanted to give the interior of the all-new Mazda BT-50 sports and more personal feel to complement the dynamic external image and create a comfortable space to compete with current standard of Mazda cars. The interior is designed to envelop the driver and create a favorable environment for enthusiastic driving. It raises expectations for a sporty driving experience and flexibility that goes beyond a traditional utility.
The smooth flowing design in the middle of the dashboard to the raised center console that never saw a pickup truck.
The band is an asymmetrical design to create an optimal state of both parties, it wraps around the driver and reassuring to make room for passengers.
Four bold metal door trim and center console side to express the dynamism and seems to favor the interior.
A sketch of the two metallic reflections and cylindrical legs connected by a central median to improve readability and enhance the sporting character of the idea based on the driver's dashboard.
The audio control panel and climate control panel, which has independent driver and controls the temperature of the passenger side, as a user interface very well designed.