Friday, June 22, 2012
Fiat Banks on Spicy Abarth 500 Spot, Gives it the Pop-Up Treatment
Why stop when you have a good thing going? And with some 2.2 million views on Fiat's official Youtube channel alone, we'd say the company's 500 Abarth Seduction clip starring Romanian hottie Catrinel Menghia, has been a very successful communication tool for the Italians.
Now, less than a month after the original digital spot made its internet debut, Fiat has released a so-called "pop-up" version by VH1 that incorporates some fun facts about the clip and the two protagonists that will run through the end of December.
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Labels:
Abarth,
commercials,
Fiat,
Fiat 500,
Fiat Videos,
New Cars,
Offbeat News,
Video
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